Bringing our companies together paves the way for amazing developments which our customers will love.”įollowing this, at the Worldwide Developers Conference in June 2014, Cook announced the latest version of the Apple operating system for desktop and mobile, OSX Yosemite. In a letter to Apple employees, Cook said, “This afternoon we announced that Apple is acquiring Beats Music and Beats Electronics, two fast-growing businesses which complement our product line and will help extend the Apple ecosystem in the future. Dre and Jimmy Iovine would join Apple in executive roles. As part of the deal, Beats co-founders Dr. In May 2014, Apple announced its biggest acquisition to date when it bought Beats Music and Beats Electronics for $3 billion. In addition to serving as CEO, Cook sits on the corporation's board of directors. In August 2011, Cook was named Apple's new CEO, taking over the position for former CEO and Apple co-founder Steve Jobs, who died in October 2011 after a years-long battle with cancer. As Cook rose to executive vice president and then chief operating officer, he took responsibility for managing worldwide sales and operations, along with leading the Macintosh division and continued development of reseller/supplier relationships. Less than a year after his Apple debut, the corporation was reporting profits, an extraordinary shift from a recent report that showed a net loss of $1 billion from the prior fiscal year. "Only a few months before I'd accepted the job at Apple, Michael Dell, the founder and CEO of Dell Computer, was publicly asked what he would do to fix Apple, and he responded, 'I'd shut it down and give the money back to the shareholders.'"īut things quickly changed after Cook came on board as a vice president. "While Apple did make Macs, the company had been losing sales for years and was commonly considered to be on the verge of extinction," he told the Auburn graduates. According to Cook, prior to accepting his job at Apple, he was actually dissuaded from doing so on the grounds that the company's future looked very bleak. However, it wasn't an easy decision: Cook began working for Apple in early 1998, before the company had developed the iMac, iPod, iPhone or iPad, and when it was seeing declining profits instead of profit growth. "My most significant discovery so far in my life was the result of one single decision: My decision to join Apple," Cook stated some 12 years after joining the corporation, while speaking at Auburn University's commencement ceremony in 2010. His time there was short-lived, however: After a six-month stint at Compaq, Cook left for a position at Apple. After three years, he joined the Compaq Computer Corporation as vice president of corporate materials, charged with procuring and managing product inventory. He was hired by IBM, where he moved up the ranks to become the corporation's North American fulfillment director, managing manufacturing and distribution functions for IBM's Personal Computer Company in both North and Latin America.įollowing a 12-year career at IBM, Cook in 1994 became the chief operating officer of the Reseller Division at Intelligent Electronics. Early Careerįresh out of graduate school, Cook embarked on a career in the field of computer technology. Additionally, Cook was awarded the title of Fuqua Scholar-an honor given only to students at the business school who graduate in the top 10 percent of their class. He enrolled at Auburn University in Alabama, graduating in 1982 with a bachelor's degree in industrial engineering, and went on to earn a Master of Business Administration degree from Duke University's Fuqua School of Business in 1988. The middle of three sons born to father Donald, a shipyard worker, and mother Geraldine, a homemaker, Cook attended Robertsdale High School and graduated second in his class in 1978. Cook in the small town of Robertsdale, Alabama, on November 1, 1960. In August 2011, Cook was named Apple's new CEO, following the death of predecessor Steve Jobs. Following a 12-year career at IBM, Cook went on to executive roles at Intelligent Electronics and Compaq, before joining Apple in 1998. Apple CEO Tim Cook graduated from Auburn University with a bachelor's degree in industrial engineering and earned an MBA from Duke University's Fuqua School of Business.
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